"There was nothing personal about it." - New WoTLK interview from 1Up

The folks at World of Raids linked to this fascinating and disturbing interview with the folks at Blizzard about the upcoming expansion. Disturbing in a good way, to my mind, in that they talk about making the journey from 70 to 80 one of tough moral choices and twisted encounters with the Lich King himself, and fascinating because it talks about what the design team for the expansion learned from The Burning Crusade.

Blizzard vice president of creative development Chris Metzen seems to be apologizing for it. "It had a lot of high-concept ideas, high-concept environments," he says, calling to mind the psychedelic mushrooms of Zangarmarsh, the tragic majesty of Tempest Keep, "but other than some really nice moments, there was nothing really personal about it."

There's a lot more substance in the interview, although some of it is stuff we've seen before - Lake Wintergrasp PvP, flying mounts not working right away, Death Knights - but the insight into what they've learned and how they're approaching the mood and feel of the new expansion is, I think, worth a read in of itself. The way they intend to weave Arthas' journey into each player's experience, if it works, will be one of the most interesting things any MMO has ever done.